Course Directory > Sales, Marketing and Customer Service

Evaluating Marketing Performance

Overview

This program explores topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring campaign progress, changing tactics and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day marketing activities.

Designed For

Those new to the marketing field and involved in formulating and/or delivering services or products to internal and external customers.

Content

• Prioritising marketing strategies
  
• Identifying marketing resources
  
• Monitoring marketing decisions against marketing policies and objectives
  
• Monitoring marketing results and revenue against budgets and costs
  
• Analysing customer reactions, satisfaction and feedback and identifying trends
  
• Evaluating the target market and market segment in line with customer characteristics
  

Learning Outcomes

• Implement marketing strategies
  
• Compare each element of the marketing mix against targets
  
• Evaluate marketing performance and make recommendations for improvement
  
• Review customer requirements
  
• Review and confirm market demand
  
• Review product/service features relevant to changing customer requirements
  

Relationship to Accredited Training

This course meets the requirements of the following unit of Competency:

• BSBMKG514A - Implement and monitor marketing activities
  

This unit of competency can be counted as an Elective unit towards qualifications within the Business Services Training Package.

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